Showtime Adds Weekly Nascar Program to Lineup - NYTimes.com: "Jay Abraham, president of the Nascar Media Group, said being on Showtime will broaden the Nascar’s audience beyond the networks that already broadcast races.
“This exposes us to a new fan base,” he said. “With Showtime it’s a premium, paid, upscale audience and we can be seen by casual sports fans.”
Wednesday, December 9, 2009
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